The main weakness
of Westjet is that it mostly provides short distance flights.it does not
provide its great services to customers internationally which helps other
Airlines to compete.As they are planning to expand its business internationally
,the cheap prices of tickets will be their main problem in making revenue. Their
first class seating is not comfortable according to the feedback of customers
which is the main cause of problem that airline faces.The main service in
airline a customer prefer is food which airline is failing to provide as it is
a new organisation it provides only some snacks.As the new technology in the airline
is being launched ,it has two group of
staff which is expensive for the industry. Westjet
is planning to compete with the biggest airline Porter and American airline
which is very difficult to do so.There is a main problem of price rise of fuel
which every industry face but very difficult for the newly airline with advanced technology Westjet.As it is an
airline industry it has tough competition as compared to other modes of
transport like trains,buses and cars.Westjet is a newly organisation,it is not
very strong financially as compared to Air-Canada.it will take some
time for westjet to compete internationally with other airlines of the world.
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